AI Marketing & Content
From idea to quality-assured content: participants learn to develop content for different channels faster with AI – with clear brand guidelines, a checklist and approval.
AI can speed up marketing and communication considerably – as long as quality, brand voice and legal questions stay in view. This training shows how a campaign goal becomes a well-thought-out content workflow with the help of AI.
Contents
- Positioning AI in marketing: target groups, tone, brand guidelines and approval processes
- Developing content: topic ideas, variants for different channels, text drafts, editorial planning, image and video briefings
- Quality before speed: facts, brand voice, differentiation, legal awareness and source checks
- Hands-on: a campaign goal turns into content ideas and concrete drafts for several channels
- Editorial system: prompt building blocks, briefing templates and a checklist
In the full-day format, the team also builds a small content system: topic clusters, target groups, channels and KPIs, a sample campaign or an editorial month as a prototype, and rules for image and source checks, copyright and data protection.
Result: A documented, reusable content workflow with prompt templates, a checklist and first ready-to-use examples.
Format: Half day (approx. 3.5 hours of net learning time) or full day (approx. 6.5 hours of net learning time). Input, live demonstration, guided practice and transfer to participants' own work.
Suitable for: Marketing, communication, sales, social media, event and employer marketing. Final review and approval of the content remain with your own organisation.